Green is going big screen! Will it work?Since inception, the green movement has been a game of follow the leader. The evolution of sustainability grew from business to personal, and now, it can be seen live on the big screen of the entertainment field.
Coming soon to a YouTube channel near you, the Dream Destinations productions film Rock It Green will explore heavy hitters of entertainment and their role in making the business sustainable. From art to filmmaking, the program will interview the great in hopes of sharing a new side to entertainment, the green side.
The company owned by Antonio Saillant is no stranger to sustainable film making boasting 15 years in energy management. The actor/director himself recently joined the Green Festival Advisory Board. The board sponsors Rock It Green in the festival's coming 14th anniversary, making the Green Festival the oldest and largest green living event.
Saillant has the right idea as he states that a global audience is a major factor in promoting sustainability awareness. Popularity for the lifestyle comes on the heels of actors such as Robert Redford taking a stand on climate change, while other Hollywood favorites show their support by announcing their devotion to veganism.
Because of the green movement's rise in celebrity involvement, many pass it on as a phase. It's my hope that productions like Rock It Green will make strides in promoting truly "sustainable" sustainability efforts.
Season 1 of Rock It Green is in production in NYC. I for one can't wait to see the finished product!